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Cheerios Biracial Ad Causes Some To Choke On Their Breakfast

3 comments

Cheerios Love

This commercial is awesome. It has breakfast, Love, a cute kid, humor, and a biracial family :insert record scratch: Did that freak you out? Hopefully not. Seriously, how is this something people still get upset about? Crazy, right? Apparently, it’s not as nuts as we’d think. Cheerios was forced to disable comments on their youtube video after receiving thousand of racist comments. That makes me incredibly sad. Thankfully, Cheerios is sticking to their guns and keeping the ad up. Thousands more have been rushing to the Cheerios facebook page to congratulate them on a job well done.

My son is biracial and knowing that he will still encounter racism in this day and age really sucks. Could you believe that just this week a man in Virginia got a visit from the police after shopping at Walmart with his biracial daughters. They thought he had kidnapped them!!! They pulled the kids aside and asked them to point out who their parents were. Oh my god. I can’t. I can’t even imagine what I would do if this happened to me.

Meagan Hatcher Mays over at Jezebel has shared her thoughts on the Cheerios ad and growing up in a biracial family. It’s definitely worth the read.

How do YOU feel about the commercial? Be sure to let us know in the comments below.

Random but fun fact: The mom in this commercial is played by Whitney Avalon. I met Whitney in LA last year while we were shooting a Best Buy commercial.

About Desirai Labrada


Graphic & Web Designer, Gamer, Technology Enthusiast, educator, Bride from the 2009 Halo themed wedding, and also mommy to a smart ass teenage boy.

  • Nerd Est.1975

    This one hit’s home because my children are bi-racial. It’s a lovely commercial and a small but vocal group of reddit trolls decided to seize upon it. Racists, homophobes, extremist on either side are a dying breed of humanity and should be looked upon sadly as a throwback to less intelligent times.

  • Marcia Webb

    That commercial is hilarious.It made me giggle and tugged at my heart. Darn your marketing department Cheerios! She cared enough about her Daddy’s heart to cover it in Cheerios. No parent could get upset over a child showing that much love. I’d be sweeping up that mess and crying happy tears at the same time.

    Wait…people don’t like this because of the people in the commercial? Oh screw those people.

  • Shawn C.

    Ok…I’ve seen this commercial a bunch of times on TV. This is the very FIRST time I’ve ever noticed that it was about a bi-racial family! And that is most likely because it’s labeled as that commercial people are having issues with because of the bi-racial issue. It’s such a cute commercial!!!! I mean how precious is Dad’s surprise when he’s covered in Cheerios after a nap on the couch?? People need to back off and pay more attention to the message they are ACTUALLY trying to get across…Cheerios are a heart healthy choice and kids hear and understand more than we give them credit for. BTW…listened to Mommy Gamers for the first time a week ago. Very Funny, very relevant, and very smart! Keep up the good work!

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