Back in May, Lucifer fans everywhere felt disappointment when they learned Fox had canceled the show after only 3 seasons. They were not about to let their favorite devil go gently into that good night, however, they used the power of social media to voice their anger. The hashtags #SaveLucifer and #PickUpLucifer were trending on Twitter for a month. The overwhelming outcry from fans eventually led to the series being picked up by Netflix for a 4th season.
Part of what fueled the fevered campaign was the immense cliffhanger the show’s 3rd and would-be final season left on. It was a moment that fans had been waiting on for a long time, and one I will leave the specifics out of to avoid spoilers for anyone who may not have seen it yet. It was a moment that had the show not been able to continue would have been torture for its viewers. Co-showrunner, Jon Henderson, has said that he thought to end the show on such a big cliffhanger would have prevented Fox from deciding to cancel the show, but he turned out to be wrong.
The campaign is a lesson that TV networks can learn about how viewers today are consuming their media. Fox’s reason for canceling Lucifer was due to low live ratings the show had been receiving. However, people are no longer watching their favorite shows the traditional way. In a world where we have Netflix, Hulu, and Amazon Prime Video it is all too easy to watch TV at convenience instead of making sure to watch a show as it airs live.
If network executives are looking solely towards ratings in order to decide how popular a series is, they are looking at it the wrong way. The #SaveLucifer campaign along with the campaigns to save shows like Brooklyn Nine-Nine and The Expanse is proof of this. They should start looking at all the numbers for their shows, not just the live ratings. Social media interactions, the numbers on Hulu, Netflix, and other binge sites are other numbers they should take into consideration.
Lucifer stars Tom Ellis (Doctor Who) as Lucifer, Lauren German (Hostel: Part II) as Detective Chloe Decker, Lesley-Ann Brandt (Spartacus: Gods of the Arena) as Mazikeen, D.B. Woodside (Buffy the Vampire Slayer) as Amenadiel, and Kevin Alejandro (The Returned) as Detective Dan Espinoza.