The Mommy Gamers

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Marketing done right

    Cheerios Biracial Ad Causes Some To Choke On Their Breakfast

    Cheerios Love

    This commercial is awesome. It has breakfast, Love, a cute kid, humor, and a biracial family :insert record scratch: Did that freak you out? Hopefully not. Seriously, how is this something people still get upset about? Crazy, right? Apparently, it’s not as nuts as we’d think. Cheerios was forced to disable comments on their youtube video after receiving thousand of racist comments. That makes me incredibly sad. Thankfully, Cheerios is sticking to their guns and keeping the ad up. Thousands more have been rushing to the Cheerios facebook page to congratulate them on a job well done.

    My son is biracial and knowing that he will still encounter racism in this day and age really sucks. Could you believe that just this week a man in Virginia got a visit from the police after shopping at Walmart with his biracial daughters. They thought he had kidnapped them!!! They pulled the kids aside and asked them to point out who their parents were. Oh my god. I can’t. I can’t even imagine what I would do if this happened to me.

    Meagan Hatcher Mays over at Jezebel has shared her thoughts on the Cheerios ad and growing up in a biracial family. It’s definitely worth the read.

    How do YOU feel about the commercial? Be sure to let us know in the comments below.

    [box type=”shadow”]Random but fun fact: The mom in this commercial is played by Whitney Avalon. I met Whitney in LA last year while we were shooting a Best Buy commercial.[/box]

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